The furniture companies in the era of major reshuffle are facing major environmental constraints such as the wave of new consumption upgrades and stricter national environmental protection policies. Nowadays, the furniture industry has long been full of guns.

In the "Survey on the Application Status of Chinese Furniture Enterprises" in August 2017, data shows that 63% of furniture enterprises believe that fierce market competition is the biggest difficulty facing their business operations. In order to cater to consumers’ purchase intentions, nearly Two-thirds of the surveyed large and medium-sized furniture companies have transferred more than 50% of their production operations to the mid-to-high-end furniture market.

Upgrading to the mid-to-high-end furniture market means that furniture companies must upgrade to international original designs in design, upgrade to precious high-end wood in material selection, and transform to higher-performance, high-environmental two-component waterborne coatings in coatings.

New business opportunities in the furniture industry

As Chen Baoguang, vice president of the China Furniture Industry Association, said: “When the dual pressure of consumption upgrade and environmental protection policies is coming, the transformation of Chinese furniture companies is on the line and has to be launched. But simply relocating production lines can not solve the problem of corporate development. "

According to the "Survey on the Application Status of Chinese Furniture Companies' Coatings", 2/3 of large and medium-sized furniture companies will shift their focus to the mid-to-high-end market to gain more market space.

In the fierce market competition, the market share of the low-end furniture market is shrinking, and furniture companies will inevitably need to transform into the high-end market. This is a systematic project, including management, product image, and environmental protection standards. Go up a big grade.

This has also brought new business opportunities for furniture companies. Some ** furniture companies have switched to environmentally friendly materials to create a high-quality brand image and quickly seize market opportunities.

The survey shows that more than 80% of interviewed furniture manufacturers have begun to use more environmentally friendly and high-quality raw and auxiliary materials.

In the upgrade of environmentally friendly materials, due to the particularity of the appearance and structure of solid wood furniture, the requirements for the coating process are also higher, so new environmentally friendly coatings with high performance and high quality are required. At present, according to the survey, 95% of the companies interviewed have used environmentally friendly coatings, and more than 75% of them use environmentally friendly coatings.

Among them, the two-component water-based paint that takes into account environmental protection and performance has been widely used by a number of domestic furniture companies and recognized by consumers. Among the environmentally friendly coatings used by the interviewed furniture companies, the use of two-component water-based paint is the highest, and 42% of the companies use two-component water-based paint as the technology of high-end solid wood furniture environmental protection coatings.

Low odor, high hardness, scratch resistance, yellowing resistance, stain resistance, and high fullness are the main reasons why furniture companies choose two-component water-based paint**. Especially for solid wood furniture, due to the particularity of its appearance design and material selection, the requirements for the coating process are also higher, especially for high-performance new environmentally friendly coatings such as two-component water-based paints. In actual sales, since consumers are generally willing to pay for products with better appearance and performance, furniture companies will also tend to popularize the advantages of high-performance environmentally friendly coatings in terms of quality, performance and appearance to consumers.

In addition, the survey report also shows that it is expected that in the next few years, the use of environmentally friendly coatings will further increase. Already nearly 3/4 of the interviewed companies have made it clear that they will further increase the use of environmentally friendly coatings. Among them, they will Tend to choose two-component water-based paint.

The domestic water-based furniture paint market still accounts for less than 10%

At present, the application of water-based paint in developed markets such as Europe and the United States has been relatively mature. The overall domestic furniture industry water-based furniture paint market still accounts for less than 10%.

In an interview with Sina Home Furnishings, Lu Weiguo, Vice President of Covestro's Coatings, Adhesives and Specialty Chemicals Business Unit Greater China, said: "Through the joint efforts of the entire industry chain, some of the most advanced domestic furniture companies have actively transformed themselves. Upgrade the use of high-performance two-component water-based coatings, adjust the proportion of mid-to-high-end products, and enhance the competitiveness of branded products in the market."

He also added that during 2015-2020, the growth rate of water-based furniture coatings in the Chinese market is expected to exceed 20%. To this end, as the world's largest manufacturer of high-tech polymer materials and an inventor of polyurethane technology, Covestro hopes to help the Chinese furniture industry break the boundaries of innovation and sustainable development, and help local companies seize new opportunities for industry development.

At present, Covestro and its partners have helped many domestic leading furniture brands realize water conversion projects.

The water-based coating process is very different from the traditional oil-based coatings, especially the difficulty of ensuring the coating effect. With the technical support of Clivia and the Covestro team, Huayun Wood successfully completed the water conversion project in 2016. Choosing high-performance waterborne polyurethane coating technology conforms to Huayun's brand positioning and better caters to consumers' demands for environmental protection and healthy living.

Covestro's high-performance two-component waterborne polyurethane coating solution greatly improves the coating effect and performance of the furniture surface, helping furniture manufacturers stand out in the fierce market competition.

High-performance environmentally friendly water-based coating for children's furniture

It is worth noting that in the process of furniture companies pushing for high-performance environmentally friendly water-based painting, the category of children's furniture is particularly strong.

With the full liberalization of the second-child policy, the domestic youth and children's furniture market ushered in a new round of vigorous development opportunities. When choosing children's furniture, more and more parents realize that paint greatly affects the environmental protection and safety of children's furniture. Children's furniture companies that are sensitive to the market have taken the lead in using a high proportion of water-based paints to create a healthy and safe brand image.

For example, the ** high-end youth furniture brand-Douding Manor, is one of the earliest domestic furniture companies that tried water-based coating. Since 2012, through the application of high-performance two-component waterborne polyurethane wood paint in cooperation with Covestro and Tuba, it has achieved innovations in water-based coating and surface design, and has occupied a favorable position in the market competition.

This is the worst era, and it is also the best era. There are no bad industries, only bad companies.

When the industry develops to a historical turning point of transformation and upgrading, conforming to the needs of the consumer market and responding to the implementation of the national environmental protection policy is the biggest breakthrough for furniture companies.