As domestic demand continues to grow, domestic brands of children's furniture are also developing rapidly. Brands such as Duohuai, I Love My Home, and Cool Manju have gradually formed a certain market scale, forming a diversified competition pattern with foreign brands, and the growth rate of furniture import scale has gradually slowed down. The mainstream domestic children's furniture is made of pine wood. The pine wood is soft. It is not easy to be injured by children's bumps. It is also easy to shape to ensure structural safety, such as rounding and chamfering. The following is an analysis of the market size of children's furniture.

According to data from the sixth national census, there are 222 million children between the ages of 0 and 14 in mainland my country. Such a huge number is undoubtedly a gold mine that needs to be tapped urgently for children's furniture manufacturers. The scale of the children's furniture market shows that on the one hand, international brands are working hard to explore business opportunities in China, and on the other hand, many domestic furniture brands have high hopes for the cake of children's furniture. However, China's children's furniture market, which is still in the initial stage of development, still needs to be further regulated and matured.

Although the children's furniture market has a small share in the entire furniture market, the competition is fierce. At present, foreign brands of children's furniture account for 30% of the domestic market. Of the 70% market share occupied by domestic manufacturers, only 30% have brands and 70% are in a state of unbranded competition. Except for big cities such as Beijing and Shanghai, most domestic consumers do not respect brands when buying children's furniture. The brand benefits have not yet appeared, and no children's furniture company can occupy a dominant position in the market and form a dominant position in the national market. Therefore, at present, there is no obvious causal relationship between brand, price, and quality.

The domestic children's furniture market is relatively fragmented, low-end brands still account for a large proportion, and the domestic large-brand market is limited. Data in 2010 show that in my country's children's furniture market, foreign brands account for 30%, domestic brands account for 70%, of which domestic ** brands account for about 30%, and the remaining 70% are small or even unbranded enterprises. From our grassroots research, the market share of domestic ** brands has been on the rise in recent years, showing that the brand effect has an increasingly significant impact on the market structure.

With the in-depth implementation of the "two-child policy" and the rapid growth of the infant population, China's children's furniture market ushered in new opportunities. A person in charge of a children's furniture brand said that children's furniture is expected to maintain a high growth rate of more than 10% in the future. In the face of market changes, children's furniture companies are the most sensitive nerve, and a series of product adjustments aimed at the "two-child policy" have become the focus of every children's furniture brand.

2017-2022 China’s children’s furniture industry market development status and investment prospects forecast report shows that there are more than 300 million children under the age of 16 in my country, of which 171 million are under 6 years old, and 171 million are 7 to 16 years old, accounting for the country’s total population. One quarter, of which only children accounted for 34% of the total number of children. However, the proportion of my country's children's furniture in the furniture market is only about 5%, and there are less than 200 children's professional manufacturers with brands. This is extremely disproportionate to the proportion of children who account for about 4/1 of the population. On the contrary, it also shows the huge potential and space of the children's furniture market.

**A recent domestic urban furniture market survey shows that about 4/10 of the families have their own single room and furniture for their children, and 46% of the families have the desire to buy children’s furniture. This shows that the scale of the children’s furniture market needs to be further developed. The key to marketable products is not the bright colors and cartoon patterns, but the practicability, safety, intelligence and functionality. It is worth noting that furniture companies should investigate the types and areas of children’s rooms, design them according to the types and specific areas of the houses, which are easy to place, and can reasonably arrange functional partitions for parents to purchase. In marketing, you can display and promote children's furniture in different types and sizes, and make professional brochures to provide effective services for parents, such as how to choose children's furniture for different types of furniture, how to match colors, and how to place them. How to decorate, how to maintain and so on.

Nowadays, more and more attention is paid to children. The competition among many furniture companies is becoming more and more fierce. Many companies are constantly exploring new markets. The market for children's furniture is gradually being developed, but the market is not very clear. Rules and competition are becoming more and more chaotic, and the huge potential of the children's furniture market is also well known. Children in the current social environment have become a family’s attention pad. Now children have been paid attention to by generations of people at the same time. Now, under the huge pressure of housing loans, parents will still choose suitable children’s furniture for their children. Many parents are not serious about buying in the budget. The children's market has a bright future. For companies that want to have more room for development, they need to seize this good opportunity.